“I wanted to buy my own product”
Launch copy that sounds like you like and connects with your people so you can open your cart feeling mega-confident in your messaging & have a feel-good, sold-out launch 🔥
Apply for a VIP Week
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Apply for a VIP Week 〰️
Picture it—
It’s launch day & you open your cart with…
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A crystal-clear message
—that communicates the transformation your course offers so your prospects know exactly how your product will change their lives
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Copy that sounds like you
—so your launch is undeniably YOU from top to bottom (and not another version of those canned email templates everyone else uses, whomp whomp)
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Mo’ money, less problems
The cherry on top? Your sales copy makes your ideal clients say, “Hold up, let me grab my wallet.”
Mmm. That’s the dream—& you’re this close to it
The only thing standing between you and a stress-free, sold-out launch?
✨ Perfectionism. Aka the little wrinkle in your brain that makes you tinker with your copy for weeks on end and keeps you stuck in blank-doc mode
✨ Overthinking. You’re too close to your own product to really nail your messaging (…don’t worry, that happens to everyone!)
✨ Time, time, time. If only you could cram 3 or 4 conversion copy courses between your ears before your product goes live…
…Sound familiar?
Don’t sweat it, my friend.
I’ve got just the thing to help you ditch the launch copy dread and score your biggest (read: bestest) launch yet.
The Launch Copy
VIP Week
—$3,497—
The done-for-you copywriting service that delivers a conversion-ready sales page or a stack of launch emails straight to your inbox so you can check launch copy off your list and have a feel-good, sold-out launch
Your VIP experience comes stacked with…
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60 Minute Kick-Off Call
via Zoom so we can get crystal clear on your offer, your audience, & your launch
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Customized Voice of Customer Survey
so we can collect juicy VOC data from your ideal students & create a messaging strategy that converts *insert: jazz hands*
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Round of Edits
After I deliver the first draft you’re welcome to submit comments and edits so we can make sure you’re copy is just right
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Launch Copy + Strategy
One week of my hyper-focused brain strategizing, planning, and writing your sales copy
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Post-VIP Intensive Copy Support
1-week of post-VIP Intensive copy support via Voxer or email so you can pop back into my inbox if you need my eyes on one last thing!
Here’s how it works:
✦ 01. Apply & Get Booked
Head to the application & answer 10 good-as-gold questions to help me decide if we’re the dream team.
✦ 02. Kick-Off Call
We’ll spend 60-90 minutes on a Zoom call so I can get the inside scoop on your offer, your audience, and your launch.
✦ 03. Prep and Strategy
This one’s aaall me! I’ll spend one full day wading through your Onboarding Questionnaire, your supporting docs, and our Kick-Off Call notes so I can strategize your copy.
✦ 04. Writing Day
Whoot whoot! On Writing Day, I’ll wake up bright & early, plug the percolator in, and get to gettin’.
✦ 05. Delivery!
Boom. By end-of-day you’ve got hassle-free, tailored-to-perfection, brand-spankin’-new sales copy ready for your next launch.
Simple as that 🎉
The Copy Week Guarantee
The internet can be a pretty dodgy place. And, to be honest, you deserve to know your copywriter is not going to drop a Google Doc in your lap and hit the road.
As my client (read: friend), I promise you:
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My FULL Attention
No phone, no dilly-dallying, no Starbucks run. And no other client work. Just me & your launch copy until the sun sets.
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Proven Copywriting Techniques
Everything I write is backed by strategy, conversion formulas, and proven techniques. No guessing allowed.
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Work I’m 100% Proud Of
I’ll *always* turn over work that I’m beaming over & incredibly proud of.
“I was blown away. 100% do it”
Immediately I connected with Kristin and knew she was invested in my brand and my vision. And the idea that after a [week], my sales page was complete, absolutely sold the whole thing!
From the sales page, to the email sequence, everything Kristin created was on brand, spoke to my ideal customer and was designed to convert. I also loved the kickoff session, communication throughout the process and the opportunity for feedback.
—Laura Higgins, CEO and Founder of Lala Social Club & My Marketing Playbook
“Probably the best investment I made last year in my business.”
Let me know you, we are super impressed, even my project manager who has worked with some big names in the online marketing world was shocked at our evergreen funnel conversion.
We're converting at 11% and the number is actually going up with the more people that enter the funnel. I'm so happy I hired Kristin to help us with our emails for our evergreen funnel. She truly delivered and I'm so happy with the results.
—Aggie Burnett, Founder of Conventional to Cult Status
“My goal was to double enrollment and we tripled it”
I was SO excited to dive in and see what Kristin had done, and it definitely didn't disappoint. Everything I read I was literally saying, YES! She got it!
The email copy brought it HOME. Open rates of on average 53%.
BEST decision EVERRRRRR!!!
—Molly Wilkinson, Founder of The Online Pastry School
Oh, and just so we’re clear…
The Launch Copy VIP Week isn’t a day rate. It buys you *what you need*—not just a few hours with a copywriter
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Full copy deliverables
Need a high-converting sales page? That’s what you’ll get.
How about a full 10-tiered sales sequence? Done.
Your polished copy will be in your inbox at the end of the week. ☺️
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7 days of expertise
During your VIP Week, I’ll spend days strategizing, planning, and writing your launch copy 🚀
Cause if we’re honest, that’s what it takes to do the job & do it right.
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Edits & ongoing support
Your copy comes with a round of edits and a week of Voxer or email support so we can make sure everything’s perfect as take your copy live! 🤓
Questions?
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For you? Not even a little bit ☺️
For me? That’s a yes. (Which is why I only take on one client a month.)
The only thing on your VIP Week to-do list is to complete your Onboarding Questionnaire, turn over the deets on your offer, your launch, and your audience, and meet with me for a 60(ish)-minute Kick-Off Call.
Then, you’re free to get back to your biz or eat donuts in the bathtub while I plan, strategize, and write your copy before delivering straight to your inbox.
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Intensives are booked on a first-come, first-served basis. The typical waitlist runs between 4-8 weeks and I only take one client per month.
(So if you’ve got a hunch this is for you, better hop on the calendar!)
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Nope! Our main point of contact is our Kick-Off Call.
Then, I’ll hole up in my office next to the big south-facing window and I’ll tackle your copy solo. It’ll be waiting for you in your inbox at the end of our week!
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If you need a few copy assets—like a sales page and a sales sequence, for example—you’re welcome to book back-to-back weeks so I can tackle all your launch copy in one swoop.
If you’re not sure how many Intensives you’ll need to get your copy done, fill out an application & we’ll hop on a call to suss it out and get you on the books.
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Yes! Typically, a 50% project deposit is due to lock in your spot, and the final 50% is due at our Kick-Off Call, but if you’re hoping for an alternative payment schedule, I’m happy as a clam to come up with something that works for both of us!
Fill out an application and indicate you’d like to chat before making everything official and we’ll hop on a call to create a custom payment plan.
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I don’t. I believe that everyone has a zone of genius. Sales copy is mine which is why I specialize in sales pages and sales emails for digital product launches.
If you need brand or website copy, I’ll happily forward you along to one of my magical website copy friends.
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It depends! If you haven’t beta-tested your offer, then I won’t have any precious Ideal Client voice of customer to use for your sales messaging.
But if you’ve done at least one beta round, then we’re a match made in Zuckerbeg’s heaven. *Mwah.*
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As soon as you apply, your application will hit my inbox. I’ll read through it to make sure we’re a good fit, then send along a link to my calendar & some more info.
We’ll have a chance to chat first before we lock everything in—so if you have Qs, go ahead and fill out an application and we’ll hop on a call.
Imagine being this excited about your launch copy…
(…their words, not mine 😚 )
If you answer yes to these 3 statements, get in.
We’re getting your copy done STAT.
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You’ve beta tested your offer
If your offer isn’t proven, it may be too early to invest in a copywriter. BUT, if you’ve got at least one round of students through your course, then click that button & let’s get this party started.
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You have a pre-launch plan
Conversion copy is a must, but it doesn’t work in a vacuum.
Have a plan to drive traffic to your offer & warm your audience up? Yes! Then let me at that copyyyy!
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You have a funnel strategy
Whether you’re hosting a live launch, revamping your evergreen webinar funnel, or doing an email-only launch, you’ll want to know what your launch funnel looks like before getting your copy did.
This way I’ll know what context the copy will appear in & how best to nurture conversions!