For new-ish copywriters who want to…
Conquer the writing process and a create copy portfolio that gets you booked
Hey, new copywriter! We see you…
👉🏻 Staring at your blank canvas of a Google Doc wondering how to make witty words appear on the page.
👉🏻 Clicking from tab to tab to tab, only to type a few halting sentences before second-guessing yourself again.
👉🏻 Wanting so badly to jumpstart your copywriting career, but not knowing quite how to take your copy from so-so to spectacular.
But let’s not forget.
You started your copywriting business to give you freedom.
The kind of freedom that means you have no boss, no cubicle, and no income ceiling.
And now that you’ve taken the leap and done the dang thing to start your business, you’re this close to living a life that lights you up.
…but when it comes to getting started writing, you feel stuck.
✸ You think you love to write—but when it comes to actually doing the writing? Pure torture.
✸ Blogs, emails, websites, oh my! Where do you even start?!
✸ And once you do get something down on paper, how do you know if it’s any good?
When it comes down to it, you have so many questions about the process of it all… but you’re not even sure what to ask.
What if you could…
Discover and master a writing process that makes writing copy for your clients a breeze.
✸ A writing process that feels good.
✸ A writing process that’s fast.
✸ A writing process that results in kickass copy you can’t wait to send to your clients.
Hi! We’re Kristin and Hillary.
And we help new copywriters conquer the writing process so you can book more clients, fall back in love with writing, and finally achieve the freedom you know your copywriting business can provide.
Oh! And we kinda know what we’re doing when it comes to teaching and writing copy
$500,000+
Combined business revenue since we started our businesses in 2020
6+ years
Combined experience in the copywriting world
10+ years
Combined experience teaching college-level writing courses
Introducing
The Copy Copilot
The ultimate DIY copy course to conquer the writing process and create a drool-worthy portfolio that gets you booked
In the Copy Copilot, you’ll… improve your writing skills and create a kickass copywriting portfolio
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Write better + faster
No more staring at a blank screen wondering how to get started
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Write with more confidence
Banish self-doubt and writer’s block once and for all
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Show up like a true expert
Stand behind your decisions and confidently justify your copy decisions to your clients
Module 1
The Writer’s Headspace
In Module 1, you’ll discover the three most meaningful mindset shifts you can make to become not just a good copywriter, but a great one.
Module 2
How to Approach Writing
In Module 2, you’ll zoom out to learn the 5 building blocks of ALL writing projects.
Yep. All your copywriting projects have 5 components, and once you know what they are and why they matter, you’ll know exactly how to approach your projects with confidence.
Module 3
Become a 5-Star Copywriter
In Module 3, you’ll go from “I write by the seat of my pants” to having a rock-solid process to approach any copywriting project.
Bye-bye writer’s block, analysis paralysis, and not knowing where to begin.
Module 4
Build Your Portfolio
Now that you have all the ingredients to tackle your copy projects, it’s time to build your portfolio and wow your potential clients.
Follow the prompts and tips + tricks in Module 4 to create a portfolio that positions you as a true expert in your niche.
How does it work?
Every great copywriter has a process to whip up copy with confidence
You can borrow ours 🤗
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Master the writing process so you can write copy that hits the mark—faster
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Create a dangerously good portfolio you’re excited to send to potential clients
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Book more perfect-fit clients and deliver copy that wows them
Hey! We’re Kristin & Hillary—
Former teachers, peppermint tea connoisseurs, and Colorado-based copywriters.
Today, we have our own copywriting businesses, create our own schedules, and work from our cozy home offices.
But here’s the thing… the teaching bug never really left us.
While we love the freedom we’ve gained from our copywriting businesses, we can’t deny that we’re born educators.
Over the past few years, we’ve both taken new copywriters under our wing in formal and informal capacities to mentor—a lot of which includes copy review.
And so we thought to ourselves…
Why can’t we help more copywriters really master the writing process?
As professional copywriters and long-time writing teachers, we know all too well the fear, self-doubt, and frustration that can plague even the most seasoned of writers.
And we’re well versed in how to overcome those things so you can make your writing more efficient, more enjoyable, and more effective.
So that’s what we did.
We took our years of experience copywriting and teaching high-level writing to hone and perfect our signature course for new copywriters.
And we can’t wait to help you gain confidence in your writing skills and improve your writing so that clients can’t wait to work with you.
The Copy Copilot is perfect for you if…
✸ You’re looking for a DIY resource to up-level your writing skills—fast.
✸ You are a newish copywriter who struggles with writer’s block and wants more confidence in your writing.
✸ You’re craving a strong writing foundation so you can overdeliver for your clients… but you don’t know where to start.
It might not be the best fit if…
✸ You’re already a copy expert—whoo!
✸ You’re mega-confident in your writing skills
✸ You’re looking for a community-based resource—the Copy Copilot is a DIY experience so you can implement it fast!
Why should you invest in this course?
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Good writers aren’t born. They’re taught. Dial in your writing process and instantly become a more effective copywriter.
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Creating a rock-solid writing foundation will be the bedrock of your successful, freedom-giving copywriting business
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Confidence is priceless.
And it attracts great-fit clients who value your work.
Questions? We’ve got answers
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Most copy courses focus on how to write different types of copy (like blogs, websites, or emails) or they focus on business strategy.
Those topics are great! But we think they are missing a key element of becoming an amazing, confident copywriter.
Inside the Copy Copilot, you’ll build a rock-solid writing practice so you never feel stuck writing a copy project again.
The process we teach in the Copy Copilot is the same process we use ourselves to write every single piece of copy for our clients—no matter what kind of copy it is.
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It is! You don’t need to have tons of clients under your belt (or any) to perfect your writing practice.
In fact, building a strong writing foundation before you go pitch tons of clients will boost your confidence so you can book clients with ease.
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While the DIY course space doesn’t lend itself to money-back guarantees, we can absolutely guarantee the Copy Copilot will help you feel more confident in your writing and create a kick-ass portfolio to attract quality clients.
We know because this is the same process we use ourselves! ☺️
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Not exactly. While we don’t go over the exact steps to write a blog or a website, we DO give you a framework for writing all types of copy.
Yep. You can use the framework inside the Copy Copilot to write every copy project you book!
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The Copy Copilot is a DIY course. Which means there isn’t any 1:1 time built into it.
Instead, we’ve packaged up everything you need to master the writing process and create a portfolio that gets you booked—fast!
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We do! Giving writing feedback and helping you become a better, more confident writer is what we love most of all.
You’re welcome to upgrade your purchase to include 3 copy reviews to really dial in your writing.
*Copy submissions can be up to 1,200 words each. Feedback will be given via Loom and comments directly in your Google Doc.